Dellest Lian

IT Manager Β· Senior BA/PM

"The most business-savvy IT professional, and the most IT-savvy business partner."

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Dellest Lian
11 Years
Enterprise IT
30+
Projects Delivered
MBA
Currently Pursuing
PMP/NPDP
Project & Product

About Me

IT Manager with 11 years of enterprise digital transformation experience. NPDP & PMP certified, combining full-stack development roots with strategic BA/PM leadership. Driving mobile digitalization across SFA, membership platforms, and cross-functional program management.

NPDP Certified PMP Certified

Core Competencies

IT Planning & Digital Strategy
Team & Multi-Track Program Mgmt
System Architecture & Integration
Business Collaboration & Control
Technical Foundation & Delivery
Membership Ops & Private Domain

Work Experience

Lam Soon Hong Kong Group

Apr 2024 – Present

HKEX: 00411

Senior Business Analyst

Owner of sales digitalization, leading 0-to-1 build of SFA / TPM / PMM across Home Care + Oils business units.

Davco β€” Sika Group (Switzerland)

Jul 2016 – Nov 2023

SWX: SIKA

Deputy IT Manager

Led BA/PM for 30+ projects; built integrated App / Mini-Program / WeCom / H5 / PC mobile architecture.

Xueersi β€” TAL Education Group

Jul 2015 – Jul 2016

NYSE: TAL

Web Developer (Full-Stack)

Owned system planning and full-stack development for Guangzhou branch; launched 10+ products.

Key Projects

SFA: Sales Force Automation

Lam Soon

SaaS Master Data AI Recognition Multi-System

Manages 50K+ stores across dual BUs; AI display recognition accuracy 85%+

Situation: Store master data was chaotic; Home Care legacy system retiring, Oils had none.
Task: Research, select, implement, migrate, and roll out new SFA for all SR/DSR/TM users.
Action: Built standardized master data framework; led SaaS selection (FXIAOKE); deployed AI recognition (200+ SKUs); integrated DMS/BI/OA/EBS.
Result: Home Care SFA live nationwide (40K+ stores); Oils SFA launched (100% activation, 10K+ stores); AI accuracy 85%+.

TPM: Trade Promotion Management

Lam Soon

Budget Control Settlement ROI Analysis Full-Cycle

Full-cycle promotion expense digitalization; shortened settlement cycle significantly.

Situation: Fragmented expense processes, coarse budgeting, slow settlement.
Task: Build full-cycle TPM (budget β†’ application β†’ execution β†’ settlement β†’ posting).
Action: Mapped 12 expense types, 7 budget pools; auto over-budget blocking; integrated DMS/SRM/OA/DW; distributor self-settlement model.
Result: Both BUs live; auto blocking strengthened risk control; settlement cycles cut; expenses traceable for ROI analysis.

PMM: Promoter Management System

Lam Soon

Promoter Mgmt Scheduling Data Integration

Unified digital management; launched nationwide covering all company promoters.

Situation: Scattered across DingTalk/Excel/e-workflow; severe data silos; only 6 months history.
Task: Unify profiles, scheduling, sales reporting, task execution across both BUs.
Action: Standardized rules for all promoter types; linked with SFA stores and TPM expenses.
Result: Nationwide launch for both BUs; standardized SOPs; data traceable for ROI.

Hao Gongjiang Craftsman Membership Platform

Davco Β· Sika

Mini-Program Membership Private Domain Livestreaming

3M+ members in 3 years; 200K+ viewers per livestream.

Situation: Company needed to accumulate craftsman member assets under its C-end strategy.
Task: Build content, campaign, and incentive toolkit to boost member engagement.
Action: Led feature planning from kickoff; built livestreaming, articles, product encyclopedia; launched task center, redemption mall, lucky wheel.
Result: 3M+ members, ~40 iterations to v5.0; 200K+ viewers per livestream; 10K+ member clubs in 2 years.

Scan-to-Win: One-Item-One-Code Campaign

Davco Β· Sika

One-Item-One-Code Anti-Counterfeiting HW-SW FMCG

24%+ scan rate; RMB 100M+ sales within 6 months of launch.

Situation: Needed digital production-to-consumption chain; red packets to drive sell-out, traceability to build trust.
Task: System solution design and project management, coordinating depts and vendors.
Action: Integrated anti-counterfeiting, production line retrofit, lottery system; hardware-software joint debugging; Hao Gongjiang integration.
Result: 24%+ scan rate; RMB 100M+ sales in 6 months; users funneled into membership platform.

Store Private-Traffic Communities

Davco Β· Sika

WeCom Private Domain SCRM Cloud Store

200K+ private-domain members; 1,000+ store groups of 100+ members.

Situation: Store member assets lacked online accumulation; needed full private-domain chain.
Task: Business requirement analysis; participated in planning and drove delivery.
Action: Defined store-manager SOPs; built performance dashboard (CDP + WeCom + cloud-store data).
Result: 200K+ private-domain members; 1,000+ 100-member store groups; data accurate in real time.

Davco 365: SFA & Distribution Order System

Davco Β· Sika

SFA DMS B2B Orders AI Recognition

Supports 3,000+ exclusive stores and 100K+ retail outlets; RMB 1B+ outlet sales.

Situation: Needed unified digital tool for stores, outlets, and field sales automation.
Task: Led requirement analysis, feature design, and delivery of SFA + distribution order SaaS.
Action: Phased requirements by priority; designed red packet / points incentive systems.
Result: 3,000+ exclusive stores, 100K+ outlets; 30K+ new outlets/year; RMB 1B+ outlet sales.

Skills & Certifications

Management & Methodology

Business Analysis (BA) Project Management (PM) NPDP PMP System Integration PM Engineer

Technology & Platforms

SFA/TPM/DMS WeChat Ecosystem Mini-Programs WeCom/SCRM Full-Stack Web (PHP/Laravel/JS) BI Analytics System Integration Master Data Governance

Languages

Mandarin (Native) Cantonese (Native) English (CET-6)

Education

Wuhan University

MBA (in progress)

Sep 2025 – Dec 2027

Huizhou University

BA, Broadcast & Television Journalism

Sep 2011 – Jul 2015